My personal philosophy is that “everything is significant,” and this applies to not only to creating inspired work, but also to personal and professional relationships. I believe teams work best when they are working joyfully and inspired, and I always try to impart these ideals with the people I work with.
INNOVATION is a state of mind, and to be open to everything and everyone around you is key; the "eureka" moment being one of the greatest of human experiences - no matter what field or situation.
The process of CREATION can be invigorating, if it be pursued with authenticity and a genuine desire to add value to our collective human experience. It may sound overly-lofty (read: hippie-dippy) when applying this thinking to a brand, but it isn't - in the least. The greatest brands connect to this feeling by helping us realize that we have the potential for anything (E.G.: Just Do it, Think Differently, Impossible is Nothing, etc).
The greatest artistic endeavors (whether films, music, books, tv, ads, etc) connect us to this universal notion of self-actualization. And it is this pursuit that I will always strive for in my work.
"There is no end. There is no beginning. There is only the infinite passion of life.” - Federico Fellini